Package design | Branding
Branding and sustainable package design for a pasta product. Crafted a retro-inspired brand that captures the warmth and comfort of homemade pasta just like your nonna would make. The packaging features hand-illustrated pasta shapes and patterns reminiscent of vintage tablecloths and wallpaper. The recipe box-inspired design encourages reuse, supporting sustainability and extending the product’s life beyond its original purpose.
inspiration and development process for brand identity and wordmark
custom dieline created for package. most of the product copy was intentionally placed on the box wrap to further encourage the reuse of the pasta "recipe" box. d
