Brand Identity | Layout
Brand identity development for the Fresh Grass Music Fest, an annual event celebrating bluegrass and roots music at the Momentary in Bentonville, Arkansas. The branding balances tradition and modernity through thoughtfully crafted elements, including typography, color palettes, and imagery that evoke both the deep heritage and fresh perspectives of the genres. This cohesive system was applied across multiple platforms, from print materials like posters and programs to digital assets and merchandise such as apparel and accessories, ensuring a unified and memorable experience.
design concept development drew inspiration from quilt patterns and the landscape of rural Northwest Arkansas where the festival took place.
